Ric Wallace, Artographer & White Rock Beach resident
Tel: (604) 259-0105
VIRTUAL EDGE COMMUNICATIONS
PO Box 75214, RPO White Rock, Surrey BC V4A 0B1
FOR IMMEDIATE RELEASE
Telling White Rock’s Storm of the Century in Pictures and Postcards
The historic and disastrous storm of the century on December 20, 2018 in White Rock, BC caused millions in damages but LUCKILY spared the lives of White Rock residents and visitors. As an east beach resident and participant in the Artist Walk program on the waterfront, Ric Wallace was seconds away from the action working on his computer. As the storm intensified, he could hear a loud BANG, BANG, BANG of the glass balcony canopy on a neighboring house, and with a camera always at the ready, he ventured out across Marine Drive to get a first-hand look.
While snapping pictures, Wallace tried unsuccessfully to protect his camera and lens from the salt spray and did something no professional photographer would do under normal circumstances: more than once he went into the washroom to dry his lens and camera with toilet paper and under the hand dryer. Venturing back out into the storm, he asked a stranger if she would mind if he used her back as a salt-spray shield, and he continued recording this historic happening as both stills and video. Suddenly another bystander shouted that the boats had come loose and were smashing into the pier.
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Wallace rushed west up Marine Drive – the promenade was too risky because of the high waves and debris littering the walkway. He captured on camera the sailboats smashing into White Rock’s landmark pier, acting as crowbars with the force of the waves and wind thrusting the vessels under and up through the pier, lifting the decking that gave the pier its strength. He also watched and recorded the successful rescue of the stranded visitor, who was cut off from the shore by the now missing midsection of the pier.
Knowing that many people would want a keepsake of this moment in history when White Rock’s over 100-year-old pier was destroyed by the Storm of the Century with a wind force likened to a Category 1 hurricane, Wallace has produced a selection of prints suitable for framing, and now has available postcard sets, time-stamped on the back indicating when the photograph was taken, showing the progression of the damage to the pier as well as the dramatic Coast Guard rescue. The waterfront restaurants Moby Dick’s Fish & Chips and Charlie Don’t Surf both have purchased photo enlargements to display on their walls to share this historic event with their customers for years to come.
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Storm of the Century Postcard Sets
Contact Sheets Included With All Sets |
The collector postcards will be offered for sale as a set to share the story of the destruction of the midsection of the White Rock Beach pier. There is a 14-postcard pack of the Storm of the Century for $30 and another pack containing the 14 storm postcards plus an additional 10 postcards of the pier and beach in its glory for $40 (before Stormageddon 2018) . There are other collector packs listed online at WhiteRockBeach.ca, which are expected to become highly prized collector items as well.
The postcard sets will come with a Certificate of Authenticity which might make these cherished items for generations to come or investments to be sold online or at auctions in years to come. These postcard sets are for sale online at WhiteRockBeach.ca and WhiteRockPier.ca. They will also be available at the White Rock Beach Gallery (WhiteRockBeachGallery.com) on the west beach waterfront, weather permitting, or people can contact Ric Wallace directly (RICco.ca).
Ric Wallace has been made famous many times for recognizing when an opportunity comes knocking. The BANG BANG BANG he heard while he was working at his computer was the UNIVERSE KNOCKING LOUDLY and telling him to get out and take some photos of this historic event. The universe also rewarded him for his efforts by telling him to register the domain WhiteRockPier.ca which had just become available Christmas morning December 25, 2018.
If climate change experts are correct in their predictions of rising sea levels and stronger storms in the future, a pier that is higher and stronger along with a higher and longer breakwater should be considered to insure that the now estimated $16.2 Million for repairs or replacement of the pier is not wasted money and effort. The White Rock Beach pier is like a part of the family and many memories are tied to it – everything from first dates, weddings, anniversaries, birthday, learning to swim, fishing or snapping award- winning sunrises or sunsets captured from the pier.
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FOR MORE INFORMATION CONTACT:
Ric Wallace, Artographer – Tel: (604) 259-0105
Visit WhiteRockBeach.ca or WhiteRockPier.ca
Ric Wallace is a very LAZY person who subscribes to the philosophy "Do the work once and sell it a million times." He has produced more than 300 White Rock / South Surrey postcards and greeting cards as well as a Wildlife of Canada series. Ric's goal for 2018 and beyond is to explode the CrowART line of postcards, greeting cards, magnets, poster prints, Wall ART and more. 
Shopping at the White Rock Beach Gallery is COOL place to find 
On the photography side, Ric has mastered lighting, composition, and the ability to see the world from a non-traditional viewpoint. He often incorporates shapes silhouetted in photographs for impact and visual interest. Often when taking a photograph, he thinks more like an artist or an art director than a photographer. Ric doesn't just see the image before him; he visualizes its future use in a variety of products and/or media. He knows how to attract attention in order to promote his ARTography.
In 2011, he travelled by car three time zones as far west as he could in Canada until he reached Tofino, BC on the west coast of Vancouver Island. He started working his way back in the direction of Ontario and happened to visit White Rock, BC – a place he had never heard of before. With August temperatures of 21 to 23C, White Rock was very appealing compared to southwestern Ontario temperatures of 40 to 50C with humidity and hail storms.
As a bonus, Ric even found they grew palm trees here! Spending just one winter in White Rock convinced Ric to stay and make the west coast his new home. Back in 1995, Ric's love of nature photography – and, in particular, wildlife – led him to create an entire line of photographs dedicated to white squirrels. He marketed those images locally, but it was time to try online promotion.
And so, it was the white squirrels that created a need for him to learn website design. After 21 years, he is still actively promoting his white squirrel photographs. What he did for the white squirrels, he saw an opportunity for the "white rock" that gave this community its name.
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