Ric Wallace – CROWtographer / ARTographer

Ric Wallace is a very LAZY person who subscribes to the philosophy “Do the work once and sell it a million times.” He has produced more than 120 White Rock / South Surrey postcards and greeting cards as well as a Wildlife of Canada series. Ric’s goal for 2018 and beyond is to explode the CrowART line of postcards, greeting cards, magnets, poster prints, Wall ART and more. cool-photographer

Ric Wallace of White Rock Beach, BC CANADA considers himself to be an ARTographer, which he defines as someone with a strong background in photography, as well as an aptitude for graphic design and the ability to combine the two into one art form, digitally, on a computer.
Shopping at the White Rock Beach Gallery feeds many CROWS at White Rock Beach, BC Canada, a starving ARTIST Ric Wallace, helps expand our Crow ART and running this site. With computers & camera equipment outdated quickly, we are in desperate need of updating computer & photography equipment.

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On the photography side, Ric has mastered lighting, composition, and the ability to see the world from a non-traditional viewpoint. He often incorporates shapes silhouetted in photographs for impact and visual interest. Often when taking a photograph, he thinks more like an artist or an art director than a photographer. Ric doesn’t just see the image before him; he visualizes its future use in a variety of products and/or media. He knows how to attract attention in order to promote his ARTography.

In 2011, he travelled by car three time zones as far west as he could in Canada until he reached Tofino, BC on the west coast of Vancouver Island. He started working his way back in the direction of Ontario and happened to visit White Rock, BC – a place he had never heard of before. With August temperatures of 21 to 23C, White Rock was very appealing compared to southwestern Ontario temperatures of 40 to 50C with humidity and hail storms.
As a bonus, Ric even found they grew palm trees here! Spending just one winter in White Rock convinced Ric to stay and make the west coast his new home. Back in 1995, Ric’s love of nature photography – and, in particular, wildlife – led him to create an entire line of photographs dedicated to white squirrels. He marketed those images locally, but it was time to try online promotion.

And so, it was the white squirrels that created a need for him to learn website design. After 21 years, he is still actively promoting his white squirrel photographs. What he did for the white squirrels, he saw an opportunity for the “white rock” that gave this community its name.